Hello, Everyone. I’m gonna share about biggest few failures of Apple iPhone, what Apple learned from Them. With around 1.2 billion devices sold in just ten years, the iPhone is an unequivocal success story. That’s not to say there haven’t been some missteps along the way, however.
Do you remember the first Apple mobile phone? No, not the iPhone; we’re talking about the ROKR E1, a collaboration with Motorola to build a phone that could run iTunes.The story behind it goes like this: In the mid-2000s, Steve Jobs began to worry that the iPod, its hottest product, could have its dominance challenged by a cell phone capable of also playing music. Not wanting to fall behind, Apple inked a deal with Motorola to build a partner phone to its popular RAZR handset, which included a built-in iPod.
Handing design over to Motorola resulted in a phone that looked cheap, had a terrible UX, poor camera, and an arbitrary 100-song limit (despite being able to store more). Even master salesman Steve Jobs looked embarrassed when he showed it off at an Apple event.
How Apple dealt with it: After seeing what another company did with Apple’s technology, the answer was clear: Apple had to design and build its own phone, with the added advantage of having now worked closely with a handset manufacturer.
The iPhone gets a price cut (2007)
Apple has never been a company that makes cheap tech. So when it throws a bone to customers by hacking $200 off the retail price of its latest product you’d think people would be happy, right? Well, not the intrepid early adopters who paid full price.
That’s exactly what happened in 2007 when the first iPhone was heavily discounted just two months after it went on sale. What Apple thought would be a great PR move earned it criticism from many corners of the tech sphere – including from analysts who felt it showed Apple was struggling to achieve volume sales.
How Apple dealt with it: After Steve Jobs received “hundreds” of angry emails from existing iPhone owners, Apple dealt with the issue by offering $100 credit to anyone who had plonked down the full handset price. Apple has been a bit wary of discounts ever since.
There’s (no) app for that (2007)
Remember the Apple slogan, “There’s an app for that”? Well, there very nearly wasn’t. Back when Apple first completed work on the iPhone, Steve Jobs told his Apple execs that he wasn’t going to compromise Apple’s locked down control of the device by letting third-party developers create potentially lesser quality iPhone software. Had Jobs stuck to his guns, the iPhone’s future could have turned out very, very differently.
How Apple dealt with it: Phil Schiller and Apple board member Art Levinson lobbied Jobs continually until he changed his mind. The announcement that Apple was opening up the iPhone to third-party developers was made in March 2008. The App Store opened that June, initially offering 500 apps. Today, the App Store has around 2.2 million – with Apple taking a cut of all revenue generated.